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🌴Currently in: Bali
System Builder • Bali-Based • 2025

I'M NOT AN AI CONSULTANT.
I'M A BUILDER
WHO USES AI.

From building a €1.5M+ e-commerce operation to automating property workflows in Bali: I turn messy problems into clear, automated systems.

See What I Build// BOOK A CALL
Available for select projects
Ricardo Theijs - System Builder & Automation Specialist based in Bali
Building from Bali since 2022
RICARDO THEIJS • AUTOMATION ARCHITECT

WHAT I BUILD

I specialize in taking complex operational problems and turning them into automated, scalable solutions.

AI Workflows & Automation

Custom AI agents that handle repetitive tasks, customer support inquiries, and data entry. Typical timeline: 2-4 weeks.

Efficiency + Speed
📦

E-commerce Operations

End-to-end inventory management systems and automated fulfillment workflows. Built for high-volume scaling.

Scale + Volume
🔧

Internal Tools & MVPs

Rapid development of internal dashboards and Minimum Viable Products to test market assumptions without hiring a full dev team.

Build + Test
🎯

Process Optimization

System design that eliminates bottlenecks. I map your mess, identify the friction, and engineer a streamlined path forward.

Clarity + Flow

HOW I WORK

01Understanding

  • Deep dive audit
  • Identify bottlenecks
  • Define success metrics

02Design

  • System architecture
  • Tool selection
  • Implementation roadmap

03Build & Iterate

  • Agile development
  • Live testing
  • Handover & training

No months-long engagements unless we both see clear value. No lock-in contracts. Just: builder + business owner → working solution.

PROVEN RESULTS

E-COMMERCE SCALING
€1.5M+

Voorraad Fanaat

Built and scaled operations from the ground up. Automated inventory synchronization across multiple sales channels.

Result: 300% efficiency gain
REAL ESTATE TECH
PROPERTY PLAZA

Bali's Transparent Real Estate Platform

Developed automated property listing workflows and CRM integration for agents in Bali.

Result: Reduced listing time by 75%
OPERATIONS
20+ VA's

AMZ Assistants Indonesia

Established remote team structures and operational SOPs for Amazon seller support services.

Result: Consistent quality at scale
PROCESS OPTIMIZATION
10+ YEARS

Corporate & Startups

Deep background in HR and corporate process optimization at major Dutch organizations.

WHO I WORK WITH

This is for you if:

  • /You have a revenue-generating business.
  • /You know your current manual processes are unscalable.
  • /You want a partner, not an employee.

This isn't for you if:

  • xYou are just starting and have $0 revenue.
  • xYou want to micro-manage every line of code.
  • xYou think AI is a magic button.

We work best when:

  • Communication is direct and honest.
  • Decisions are made quickly.
  • We focus on output over hours worked.

ABOUT ME

MY PATH

My journey isn't linear. I spent years in the corporate trenches optimizing HR processes for massive organizations. I learned how systems break at scale. Then, I left to build my own ventures, scaling an e-commerce brand to over €1.5M. I know the pain of being a founder drowning in manual work.

WHAT DRIVES ME

I hate inefficiency. Watching smart people do dumb, repetitive tasks physically hurts me. My drive comes from liberating potential—automating the boring stuff so you can focus on the creative, strategic work that actually matters.

BEYOND WORK

When I'm not building systems, I'm likely exploring Bali, diving into the latest AI research, or working on Property Plaza to bring transparency to the real estate market here.

Ricardo
Ricardo Theijs working on automation systems and AI workflows
Builder mode on
Ricardo Theijs at Merch Café - e-commerce and automation specialist
Merch Café ☕
Ricardo Theijs lifestyle in Bali - remote system builder
Life in Bali 🌴

LET'S BUILD SOMETHING

Book a 30-minute intro call:

👂I'll listen
Honest advice
🤝We'll decide

No sales pitch. No obligation. Just a conversation.

Prefer to start with email?

Send Email

Include: what you're working on, what's blocking you, and what you're hoping to build. I typically respond within 24 hours.